Customers want business bankers who truly get them - people who understand their industry, their challenges, and their local community. That’s why CommBank is expanding its team of highly capable business bankers across Western Sydney, bringing stronger support to more Australians in more places.

To bring that message to life, I developed a bold visual beacon behind each character - a symbol of strength, support, and trusted guidance. The result: a wide-reaching, through-the-line campaign featuring over 230 outdoor Adshels across the region.