We’ve all been there (well, most of us) - nervously lurking in the shopping aisle, too embarrassed to buy condoms. Let’s face it, it’s awkward. Thankfully, we launched a smart government initiative to make things easier: free condoms delivered discreetly
via a super simple website.

To get the word out, I created a series of cheeky, playful social posts that spoke directly to a younger audience.